Privacy Policy

Effective Date: May 21, 2026 | Last Updated: July 07, 2026

1. Introduction

APEX Rope Industries Inc. (“APEX,” “we,” “our,” or “us”) is committed to protecting the privacy and personal information of our clients, prospective clients, website visitors, and individuals who interact with us through social media platforms, lead generation forms, and other digital channels.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta’s Personal Information Protection Act (PIPA), and Canada’s Anti-Spam Legislation (CASL).

By submitting your information through our website, social media lead generation forms (including LinkedIn, Facebook, Instagram, and other platforms), or other communication channels, you consent to the collection and use of your information as described in this policy.

2. Information We Collect

2.1 Information You Provide Directly

When you complete a lead generation form, registration form, or contact us, we may collect:

  • Full name
  • Email address
  • Phone number
  • Company or employer name
  • Job title and job function
  • City, province, or region
  • Industry sector
  • Training interests and certification goals (e.g., IRATA Level 1, 2, or 3)
  • Any additional information you voluntarily provide in message fields

2.2 Information Collected Automatically

When you visit our website or interact with our social media content, we may automatically collect:

  • IP address and approximate geographic location
  • Browser type, device type, and operating system
  • Pages visited, time spent, and referral sources
  • Social media interaction data (likes, shares, comments, ad engagement)
  • Cookies and similar tracking technologies (see Section 7)

2.3 Information from Third-Party Platforms

When you submit a lead generation form on platforms such as LinkedIn, Facebook, or Instagram, the platform may share your profile information with us based on the fields you have pre-authorized. This may include your name, email, phone number, employer, job title, and location as stored in your social media profile.

3. How We Use Your Information

We collect and use your personal information for the following purposes:

  • To respond to your inquiries about IRATA-certified rope access training, confined space entry, rope rescue, fall protection, and related safety programs
  • To send you information about upcoming training courses, schedules, pricing, and registration details
  • To follow up by email, phone, or text regarding your expressed interest in our services
  • To send periodic newsletters, industry updates, and promotional communications (with your consent)
  • To manage and improve our training programs, customer service, and business operations
  • To maintain records for certification tracking and regulatory compliance
  • To analyze aggregate trends and improve our marketing and advertising effectiveness
  • To comply with applicable laws, regulations, and legal obligations

4. Consent

By submitting a lead generation form or providing your contact information through any channel, you expressly consent to:

  • The collection and use of your personal information for the purposes described in this policy
  • Receiving communications from APEX Rope Industries Inc. related to the products and services you have expressed interest in
  • Being contacted by phone, email, or text message at the contact information you have provided

You may withdraw your consent at any time by:

  • Clicking the “unsubscribe” link in any marketing email
  • Emailing us at info@apexropeindustries.com
  • Replying “STOP” to any text message

Withdrawal of consent may limit our ability to provide you with information about our training programs and services. We will process your withdrawal request within 10 business days.

5. Disclosure of Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information in the following limited circumstances:

  • Service Providers: With trusted third-party service providers who assist us in operating our business (e.g., CRM platforms, email marketing services, payment processors), subject to confidentiality agreements
  • Certification Bodies: With IRATA International or other relevant certification authorities as required for your training certification and assessment records
  • Legal Requirements: When required by law, regulation, court order, or governmental authority
  • Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, with appropriate notice to affected individuals
  • Safety and Compliance: When necessary to protect the safety of our employees, clients, or the public, or to comply with occupational health and safety regulations
  • International Data Transfers: Some of our third-party service providers may store or process your personal information on servers located outside of Canada, including in the United States. Where this occurs, your information may be subject to the laws of those jurisdictions, including potential lawful access by courts, law enforcement, or government authorities. We take reasonable steps to ensure your information remains protected in accordance with this Privacy Policy.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

  • Lead and inquiry data: Retained for up to 24 months from last interaction, unless you become a client
  • Client training records: Retained for a minimum of 7 years to comply with certification and regulatory requirements
  • Marketing consent records: Retained for as long as you remain subscribed, plus 3 years after unsubscription for compliance purposes
  • Financial and transaction records: Retained as required by applicable tax and business laws

When personal information is no longer required, we will securely destroy or de-identify it using appropriate methods.

7. Cookies and Tracking Technologies

Our website and digital advertising may use cookies, pixels, and similar technologies to:

  • Ensure the website functions properly
  • Remember your preferences and settings
  • Analyze website traffic and user behavior
  • Measure the effectiveness of our advertising campaigns
  • Deliver relevant advertising on social media platforms

You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of our website. For social media platform tracking, please refer to the respective platform’s privacy settings and cookie policies.

8. Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Access controls limiting data access to authorized personnel only
  • Regular security assessments and updates
  • Secure storage of physical records in locked facilities

While we take reasonable precautions, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

9. Your Rights Under Canadian Privacy Law

Under PIPEDA and Alberta’s PIPA, you have the right to:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete personal information
  • Withdrawal of Consent: Withdraw your consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions
  • Complaint: File a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta if you believe your privacy rights have been violated

To exercise any of these rights, please contact us using the information in Section 12. We will respond to your request within 30 calendar days.

10. Third-Party Links and Platforms

Our website and social media content may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit, including but not limited to LinkedIn, Facebook, Instagram, and any payment processing or registration platforms.

11. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected personal information from a minor, we will take steps to delete it promptly.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact:

APEX Rope Industries Inc.

Calgary, Alberta, Canada

Email: info@apexropeindustries.com

Website: www.apexropeindustries.com

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. The updated policy will be posted on our website with a revised “Effective Date.” We encourage you to review this policy periodically. Continued use of our services or submission of information after changes constitutes acceptance of the updated policy.